5 Signs Your Brand Needs a Glow-Up

Written By Alisa Wismer

Whether you’ve been running your business for a decade or just a few years, it’s natural to outgrow your original branding. Trends shift, audiences evolve, and honestly? That Canva logo you DIY’d at midnight probably isn’t pulling its weight anymore.

If you’ve been wondering whether it’s time to give your brand a refresh (or a full-on rebrand), here are 5 telltale signs your visual identity needs a little TLC.

1. Your Brand Looks Inconsistent (and Feels All Over the Place)

If your website, Instagram, business cards, and packaging all feel like they’re designed by different people… that’s a red flag to your audience. A strong brand should have cohesive colors, fonts, and a visual language that carries across all platforms.

✅ What to look for:

  • Mixing too many colors or fonts

  • No consistent photo style or tone of voice

  • A logo that doesn’t scale or fit in social media profiles

✨ A glow-up brings clarity and consistency—so people remember you for the right reasons.

2. Your Logo Feels Outdated or Off-Brand

Your logo is often your first impression. If it feels generic, pixelated, or stuck in the past, it might be doing more harm than good.

✅ What to ask yourself:

  • Does this logo reflect where my business is today?

  • Would I feel proud to see it on a billboard (or even a tote bag)?

  • Does it look good on both light and dark backgrounds?

✨ A refined logo can breathe new life into your entire brand.

3. You’ve Pivoted or Grown, But Your Brand Stayed Behind

Maybe you started with handmade jewelry and now you run a full-on lifestyle brand. Or you’ve shifted your services, your audience, or your mission. If your brand identity hasn’t kept up, it can cause confusion or send the wrong message.

✅ Time for a check-in if:

  • You cringe when someone asks for your website

  • You’ve updated your offerings, but your visuals don’t reflect that

  • You feel like your brand is no longer “you”

✨ Your brand should evolve with your business—not hold it back.

4. You’re Struggling to Stand Out

In a sea of competition, clear and polished branding can be the difference between getting noticed—or getting ignored. If you feel like your brand is blending in, it might be time to sharpen your look and messaging.

✅ Warning signs:

  • Your visuals look like a template

  • You don’t feel confident sharing your site or materials

  • Customers don’t remember your brand name

✨ A glow-up helps you show up as the business you actually are.

5. You're Embarrassed to Send People to Your Website or Socials

This one’s simple: if you're avoiding sharing your website, logo, or marketing materials because they don't reflect the quality of your work, that’s your gut waving a red flag.

✅ Let’s be honest:

  • Do you hesitate before handing out a business card?

  • Does your site still say “Coming Soon” six months later?

  • Are you using a temporary logo... that’s been “temporary” for years?

✨ You deserve a brand that reflects the level of service and style you bring to the table.

Ready for a Brand Glow-Up?

If you saw yourself in any (or all) of these signs—don’t worry. It’s completely normal for a brand to need a refresh as your business grows. Whether you need a logo update, a full visual identity, or a Squarespace site that finally feels like you, I’d love to help bring your brand up to speed—and help it stand out.

👉 Reach out here to start your own brand glow-up!

Alisa Wismer