Brand Refresh for LuckyVitamin E-commerce Retailer
SCOPE OF WORK
Brand Design
Social Media Marketing
Custom Illustration
LuckyVitamin is a health & wellness e-commerce platform offering quality products alongside guidance from in-house wellness experts.
Working in a highly collaborative and creative environment, our team updated the brand’s visual systems across omni-channel marketing efforts, including email, social media, and branded illustrations. Through iterative design, testing, and user feedback, the redesign delivered a more cohesive and intuitive experience, resulting in measurable lifts in conversion, revenue, and engagement across all channels.
As part of LuckyVitamin's in-house branding team, I helped lead a company-wide brand refresh that established a cohesive visual system across digital, print and environmental touchpoints.
We developed a simplified color palette with fresh accent colors to modernize the brand and create a more consistent experience across the website, marketing campaigns and customer communications.
To help the LuckyVitamin brand stand out in the health and wellness space, I utilized a custom illustration style that brought approachability and personality to the brand. The illustrations were used across social media, packaging, marketing materials and large-scale hand-painted murals throughout the corporate office, giving the brand a more recognizable and memorable identity.
Email marketing was a key revenue driver at LuckyVitamin, contributing 25% of the company's overall sales. For our 2022 holiday campaign, our team reimagined what wellness looked like during the holidays, focusing on self-care, immunity and healthier seasonal choices rather than traditional gift giving. I worked closely with our copywriter and in-house photographer to create a cohesive campaign featuring custom illustrations, animation, lifestyle photography and product imagery that extended seamlessly from email to the website.
Beyond email, I developed visual content for our social channels, creating illustrated and animated assets that reinforced the brand's personality while incorporating customer reviews and other forms of social proof to build trust. Working alongside our marketing team, we produced seasonal campaigns that helped grow our Instagram and Pinterest audiences by more than 40% and contributed to a 22% lift in revenue across paid social campaigns.
